About Us

bYSI® has expanded from a humble store into Singapore's leading fast fashion retailer with a huge following across 10 countries. The company is envisioned to continue its development into a global fashion powerhouse through expansion of its franchise coverage globally.

Positioning
Accessible Runway Fashion

Brand Vision
For every woman around the globe to have access to chic fashion

Brand Mission
To deliver the latest fashion to every woman for every occasion so they can own a chic, functional and fashionable day

Brand Promise
“A new woman everyday“

Brand Character
Free-spirited, chic, imaginative, creative and intelligente for women of today.

Business size

101-500 employees

Keywords

Commercial presence